The industry revoloution began, meaning standardised dresses became more wanted, woman were more aware of their body shape due to the shops selling the dresses in various sizes, such as 8, 9 or 10 or small, medium or large. Indicating a obvious state of who was bigger.
Food science found one of the most influential cases being the 'calorie'. Also having access to more food choices.
"Now you knew the calories (your intake) and the output (your weight). The smaller those numbers were, the heathier you were,"
WOLCHOLVER, N. 2012. The Real Skinny: Expert Traces America's Thin Obsession [online] [viewed 27 November 2013] Available from: http://www.livescience.com/18131-women-thin-dieting-history.html
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